The Empty Stocking Fund
For more than 90 years, The Empty Stocking Fund has provided holiday cheer to thousands of children in the Atlanta area. And they aren’t stopping any time soon. From a website refresh to direct mail pieces to a full campaign that raised almost $89,000 and secured second place in the Give Atlanta challenge, I am proud to say I helped create the voice of one of the most giving nonprofits in Atlanta.
Design - Kara Humphreys
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Beauty. Style. And more than enough holiday cheer. We revamped this website to reflect how much The Empty Stocking Fund has grown over the last —and how much they are still growing today.
We made the website colorful, reflecting the joy children experience each holiday season.
Not only did we pull heartstrings with this ad, we helped The Empty Stocking Fund raise almost $89,000. And they won second place in the over challenge.
Opening day is a big deal when it comes to holiday cheer. These print ads inform the Atlanta community when the doors to Santa’s Village would open.
Who said annual reports have to be boring? For those that support The Empty Stocking Fund with generous donations, we created a fun infographic-style direct mail piece that showcased how all of those donations were used.
Not every piece has to have imagery. Sometimes striking color and bold words are enough to connect with the audience.
Keeping donors informed and involved was the main goal with this holiday newsletter.
