Shepard
For more than 100 years, Shepard has taken the event industry by storm with innovative booths and award-winning events. But they needed a fresh perspective on refreshing their brand. We created a new brand concept that highlights their expertise in technology, design and experiences. With the new look, feel and tone, we brought excitement to their website, email marketing, ad campaigns and more.
Website - shepardes.com
Design - Kara Humphreys
Development - Kirsten Humphreys
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We took the new brand guidelines and created a website that truly resonates with Shepard’s audience.
For this website, I worked closely with the designer and developer to ensure the copy was not only powerful but also functional for the space.
For this project, we were able to start at the beginning, choosing new colors, tones, fonts, imagery and so much more.
Strong headlines inspire readers to take action. When combined with the new colors and imagery, these ads were powerful.
