Piedmont Living Donor
Living donation is the best option for most transplant patients. But whether you are a donor or a recipient, organ transplants are daunting. And overwhelming. And just plain scary. We decided to change that. We created two parts of one powerful campaign to help patients, donors and their friends and family navigate the living organ donation process. The first educates on what living donation is. The second teaches how to “champion” for transplant patients in their search for a living donor—and a hero.
Design - Kara Humphreys
For both the Living Donor and Champions programs, we wrote and designed a landing page. We ensured that both pages would be connected through theme (illustrated superheroes) and tone of voice (clever and educational), but each could stand on its own.
Who doesn’t love a free t-shirt? We developed shirts for living donors, patients and their champions, encouraging others to join the quest for life.
For testing purposes, we developed a statistic driven ad as well as a more emotional ad to feature on Facebook.
These stickers were developed for living donors and champions to wear at events to help them spread the word—and save a life.
